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Planning &
Urban Design

Master planning seeks to optimize every building component to both achieve its own specific function in the most effective way possible and to ensure it is positively contributing to the broader context in which the building sits ensuring each building becomes greater than the sum of its parts. Effective planning requires actively engaging with a broad constituency, understanding and enhancing the site’s specific genius loci, or spirit of the place, ensuring plans are sustainable and beneficial to the surrounding environment, and ensuring the building is well integrated into the urban fabric.

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The Banff Centre Campus Master Plan

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